Post by ck4829 on Jan 4, 2017 20:55:55 GMT
Claims that a pro-Kremlin group funded a vast network of online activists to create the illusion of widespread support for Vladimir Putin may seem like a bizarre tale restricted to an authoritarian state. However the use of so-called "astroturf" groups is widespread across all nations and walks of life, from China to Britain, from book reviews to online surveys, and from big business to local politics.
What is astroturfing?
Astroturfing is the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such support exists. Multiple online identities and fake pressure groups are used to mislead the public into believing that the position of the astroturfer is the commonly held view.
Although usually associated with the internet, the practice has been widespread ever since newspaper editors first invented the letters page. Pick up any local paper around the time of an election and you will find multiple letters from "concerned residents of X" objecting to the disastrous policies of Y. Similarly, concerned residents often turn up on talk radio shows and even in campaign literature, although the latter can prove more dangerous, as Labour party activists posing as residents in Greenwich discovered a few years back.
To overcome these dangers, most astroturfing now takes place on the forums and comment sections of blogs and newspaper websites. Here, individual astroturfers can leave comments under numerous identities with little fear of discovery. Discovery does occur, however, and in 2008 one member of Boris Johnson's campaign team was caught posting comments on blogs critical of his boss without sufficiently concealing their identity. A few years later, another member of Johnson's campaign was found posing as a concerned Labour supporter trying to prevent Ken Livingstone from being the party's candidate for mayor.
www.theguardian.com/commentisfree/2012/feb/08/what-is-astroturfing
What is astroturfing?
Astroturfing is the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such support exists. Multiple online identities and fake pressure groups are used to mislead the public into believing that the position of the astroturfer is the commonly held view.
Although usually associated with the internet, the practice has been widespread ever since newspaper editors first invented the letters page. Pick up any local paper around the time of an election and you will find multiple letters from "concerned residents of X" objecting to the disastrous policies of Y. Similarly, concerned residents often turn up on talk radio shows and even in campaign literature, although the latter can prove more dangerous, as Labour party activists posing as residents in Greenwich discovered a few years back.
To overcome these dangers, most astroturfing now takes place on the forums and comment sections of blogs and newspaper websites. Here, individual astroturfers can leave comments under numerous identities with little fear of discovery. Discovery does occur, however, and in 2008 one member of Boris Johnson's campaign team was caught posting comments on blogs critical of his boss without sufficiently concealing their identity. A few years later, another member of Johnson's campaign was found posing as a concerned Labour supporter trying to prevent Ken Livingstone from being the party's candidate for mayor.
www.theguardian.com/commentisfree/2012/feb/08/what-is-astroturfing